Areas of Expertise
Pricing
We help our clients to use data records generated by their customers to put into practice intelligent pricing strategies:
- Understand how much customers are willing to pay for their products and services and whether price is at the right level.
- Understand responsiveness of consumers to different pricing strategies, marketing actions and product designs.
- Optimize their prices relative to competitors and to avoid cannibalization of sales of own products.
- Optimize prices set for different product portfolios and for different product components.
Strategy
We help our clients to use data records generated by their customers to optimize market strategies:
- Evaluate the effectiveness of customer acquisition channels.
- Understand and manage loyalty of consumers.
- Understand and optimize sales in customer segments.
- Design and put into market portfolios of products.
- Optimize offer of bundles of products and services.
- Facilitate launch of new products and entry into new markets.
- Forecast sales of products.
Competition & Regulation
We provide our clients and their legal representatives with advice on economic aspects of competition law and regulation at the national and EU level:
- Assist in providing sounds economic arguments in merger cases, cartel cases and in abuse of dominance investigations.
- Prepare independent economic reports and analyses which can be used as stand-alone economic expert reports or as part of the clients' main submissions.
- Assist and participate in meetings with competition authorities on national and EU level, including presentation of economic analysis and expert reports.
- Prepare economic analysis of selected markets for government departments and regulators.
Big Data & Digital Markets
We help our clients to uncover patterns which are hidden in big datasets generated by online and offline actions of their customers and monetize on them:
- ssess the effectiveness of online communications and advertisements.
- Put into place e-commerce pricing strategies which are meant to complement or replace traditional sales.
- Segment customers and implement personalized marketing and sales actions.
- Predict the sentiment of customers to purchase products or to churn.